Toni Segarra
“Spanish talent smells like beer”
There are few vantage points as privileged to get a feel for the talent of a country than being the creative director of an advertising agency. Toni Segarra, an indisputable guru within the sector, believes that we’re at a critical juncture, where new structures capable of releasing and setting talent free are needed. In Spain, we have a certain advantage: “No one improvises like us”.