Fashion

If there’s one designer capable of building the Spain brand, it’s Agatha Ruiz de la Prada. Inventive, surprising, fun... and extremely hard-working, only she can agathise the world. She’ll prove it again soon at Mercedes-Benz Fashion Week Madrid, where she’ll be launching her new fashion collection.

The fashion house is embarking on a new cycle led by designer Jorge Vázquez, who shares with Pertegaz a taste for bourgeoise fashion and an almost obsessive attention to detail. These are the guidelines of the new Pertegaz, which will make its debut at the Mercedes-Benz Fashion Week Madrid.

The Valencia-born designer claims there is life for fashion beyond aesthetics. A good example is to be found in her collections, which draw from the present to send a message of social transformation.

She was one of the first to apply porcelain to jewellery. Not long after, she did the same with wood. Now, many of the pieces made by Helena Rohner are 3D printed. A new craftwork era for an entire industry that the designer unfolds first-hand.

In a few months, Miren Arzalluz, the Spaniard at the helm of Paris’s fashion museum, will live a most decisive moment. The museum, currently undergoing renovation, will reopen its doors with new exhibition halls, a retrospective on Coco Chanel, and the presentation of the new permanent collection.

Tested on Instagram with thousands of likes, big tulles and maximalist ruffles have become synonyms with avant-garde. Madrid-born designer CÉLIAvalverde has turned them into her hallmarks, but her universe doesn’t end here. Ask Kendall Jenner!